Pure Impact Boxing Gym direct mail
(spec piece)

Client: Pure Impact Boxing Gym

Challenge: Create a postcard targeting active 22-38-year-old adults who take their workouts seriously and would appreciate a gym with extended hours. The postcard must advertise a free 3-day pass.

Solution: I wanted to focus on a different benefit on each side of the postcard. On the first side, I played with the double meaning of “impact” to stress the intense, effective workouts and health benefits of the boxing gym. On the second side, I emphasized the benefits of being able to come to a gym that could flex around busy schedules. I thought of boxing terms that I could use to get the point across and landed on the “boxer shuffle” and not having to “shuffle” your schedule if your gym has extended hours like Pure Impact.