Campbell’s Soup direct mail
(spec piece)

Client: Campbell’s Soup

Challenge: Create a direct mail piece targeting moms that includes 3 or 4 recipes, photos of the meals, and a coupon. (Recipes and their descriptions came directly from the Campbell’s website).

Solution: Graphic Designer Amanda Hunte and I designed a piece that appealed to moms’ desire to create healthy, fast meals for their families. We wanted to make sure that the recipes were tear-off, so they could easily be stored in a recipe box. We also wanted to make sure that the coupon was visible on the back of the piece when it was folded to increase the chances moms would pick up and open the mailing. I focused on the benefits of healthy, easy recipes with lots of variety