Green Gardens newspaper ad
(spec piece)

 Client: Green Gardens Environmentally Friendly Subdivision

Challenge: Design a full-page, color newspaper ad selling houses in a new, environmentally-friendly subdivision that is comparable in cost to traditional subdivisions. The ad was to be geared toward married couples 30-45 years old with children who want a safe, friendly neighborhood to raise their kids.

Solution: I wanted to paint a picture of nostalgia for when running around the neighborhood was safe – both from an environmental and security perspective. The story I was telling was one of community and comradery with neighbors who shared similar environmental viewpoints.