Macy’s Men’s Fall Sweater Sale email
(spec piece)

Client: Macy’s

Challenge: Convince men to stop by Macy’s Men’s Fall Sweater Sale and update their wardrobe.

Solution: Because men are not as driven by fashion as convenience and price, I wanted to focus on the benefits of having a large selection on sale in one location. The subject line starts off with the savings and the urgency of the limited sale. For the snippet, I used alliteration and the specific dates to alert the reader they must open now. Then, staying in Macy’s tone, I sprinkled a few subtle fall references into the ad while pointing out that they can get great prices on a number of famous brands all at one store.