DoorDash Landing page
(spec piece) 

Client: DoorDash

Challenge: Create a landing page for small, independent restaurant owners to sign up to partner with DoorDash. The page should emphasize that restaurant owners could realize up to 60% increase in profit by partnering with DoorDash. The page must focus on profit increase and ease of partnering with Door Dash. There should be a CTA to sign up for the partnership and an additional CTA to connect with an expert who can answer additional questions.

Solution: Designer Tom Cullen and I imagined a mom-and-pop restaurant that depends mostly on the telephone for orders and word-of-mouth for new customers. I focused on the benefits DoorDash, a company with a large audience and name recognition, could offer these restaurant owners. We also added a section of nearby restaurants that are already using DoorDash to appeal to the restaurant owners’ FOMO.