Great Jones direct mailing
(spec piece)

Client: Great Jones Cookware & Bakeware

Challenge: Create a postcard for their “Starting Lineup” line of cookware that directs people to buy the cookware from their website.

Solution: I imagined someone just graduating from college who would want to host friends or family in their first apartment. This person doesn’t have a lot of space or money, but still wants nice pieces to be proud of. I pictured her having a roommate who she tries to convince to get a pet. She wants a fur family since she’s not ready for a human one. After buying her first set of “grown up” pots and pans, she can’t wait for Friendsgiving, dinner parties, and boozy brunches in her apartment.