Client: Roof-a-Roo, a roofing contractor serving Westchester and Putnam Counties

Challenge: Create a postcard advertisement for a special on solar-powered attic fan installations, targeting homeowners in Westchester and Putnam Counties, New York. The postcard mailing was slated for early June.

Solution: The main benefit of installing an attic fan is cost savings. I focused on a different aspect of that on each side of the postcard. On the first side, I emphasized the reduction in energy costs, focusing on how a cooler attic reduces strain on your AC unit, the added savings from solar power, and the Federal Clean Energy Tax Credit. On the other side, I shifted to the home maintenance aspect, highlighting how an attic fan can preserve your roof, insulation, and attic-installed air conditioning units.