ABC Toys 3-Panel Banner Ad
(spec piece)

Client: ABC Toys, a toy store specializing in education toys for kids 6 months to 4 years old.

Challenge: Create a 3-panel banner ad that attracts young parents who are very concerned about giving their children every opportunity to develop their minds.

Solution: First I wanted to create a tagline and logo that worked with the name ABC Toys. I decided to work around the idea of building blocks. Then designer Amanda Hunte and I focused each panel on a different development stage to show that the toy store had educational gifts for every age in that range. I used the verbs “cultivate,” “nurture,” and “encourage” and aspirational imagery to really appeal to the type of parent ABC Toys caters to.